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Second Design - the great Coup

Second Design is the core of Design2Cost.

In product development, time pressure and uncertainties regarding environment and specifications often result in technical "cushions" which drive up material and manufacturing cost.  Significant cost reductions can be achieved, if the product undergoes a Second Design exercise.

This was the result of an analysis published in Automobil-Produktion (02/2009)  which ecs Beratung & Service carried through on a number of Design to Cost projects. 

The cost reduction effects are impressive: on average there were 29.8% reductions. 90% of the projects had a cost reduction of more than 15%, about half of the projects had cost reductions of more than 30%. 

The article in Automobil-Produktion describes how it is possible to achieve such high savings - without impairing functionality - by means of Second Design. In particular, conclusions regarding the development process are made.

The ambition  has to be the right one 

It is the character of optimisation that it goes to the limit of feasibiiity exploiting all reserves. This has to be the ambition. To meet this ambition means that there has to be a First Design in order to control the basic requirements and development risks. Only in the Second Design it is tecnically possible to tackle the limits of feasibility in a stringent way.

more (Article in German)

Contact: Dr. Hans Sporer

Second Design: projects by cost reduction impact